JERUBBESHETH jĭ rub’ ə shĕth (יְרֻבֶּ֗שֶׁת, let shame contend or show increase). The change of the name Jerubbaal by substituting the word “shame” for “Baal” (2 Sam 11:21). This was done when Israelites became reluctant to pronounce the word “Baal.” Other changes of this kind in the OT are “Ishbosheth” for “Ishbaal,” and “Mephibosheth” for “Meribaal.”