Jonah 3:4-6 New Life Version (NLV)
4 Jonah started into the city, for a day’s walk, and he cried out, “In forty days Nineveh will be destroyed!”
5 Then the people of Nineveh believed in God. They called for a time when no food was to be eaten. And all the people, from the greatest to the least, put on clothes made from hair. 6 When the news came to the king of Nineveh, he got up from his throne and laid aside his beautiful clothing. Then he covered himself with cloth made from hair, and sat in ashes.